Peter Huntley for Smart Entertainment – Executive Director (Interim)

Smart Entertainment was founded by Peter Huntley in 2017 following a decade working with some of the UK’s leading producers including Sonia Friedman Productions, Jamie Hendry Productions, the Really Useful Theatre Group and Shakespeare’s Globe. Peter was associate producer of Bend It Like Beckham at the Phoenix and general manager of The Wind in the Willows on tour and at the London Palladium. He was executive producer of the filmed version of The Wind in the Willows.

Smart Entertainment general manages productions and recordings for London Musical Theatre Orchestra. They act as consultants for Royal & Derngate, Northampton and Rifco Arts as well as developing projects with Gyre & Gimble, comedy producer Simon Pearce and acclaimed director Nicholas Kent. Smart’s work with Royal & Derngate included two productions nominated for 2020 Olivier Awards.


Recent clients include Eclipse Theatre Company, Simon Friend Entertainment, Trademark Touring, It Happened in Key West at Charing Cross, The Big House Theatre Company and Scaffold Shakespeare Company.

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